Jaguar Origins

Another collaboration with ewanme Ltd and Accenture Song, this time for the JLR Jaguar Origins campaign. In CG, we resolved logistical and creative challenges to showcase the E-Type and Jaguar’s concept car, the Type00.

💡 After spending some time with the concept car at JLR’s RnD centre, we created digital twins of each vehicle that would levitate in an infinite gallery space and also be observed up close. In parallel, we created the shots of the Type 00 driving in and out of the scene.

🎨 Our team captured completely accurate references of the concept car in order to faithfully recreate the Type 00’s unique satin paint work to render in V-Ray. We also built the E-Type grille detail shots from scanned panels in order to be totally accurate to the real car.

⭐ A super exciting automotive project for the Fifth Wall artists to be part of. Feel free to get in touch to discuss digital-twinning for your next campaign, we’d love to be involved.