Utilising a combination of Maya, Houdini & Redshift, Fifth Wall were briefed to create x2 sequences and high res print frames for Land Rover Defender to celebrate Ramadan. One in the desert of Saudi Arabia and one in the Wadi, the sequences showcases Defender’s ability to deal with any terrain.

We created full CG sequences complete with liquid and dust sims. Our client had full control over timings, placement and motion. Also, levels of dirt, light and reflections were adjustable. This allowed for multiple revisions with total consistency.

Print Campaign

CG Breakdown

Thanks to everyone involved:

Ewan and Sam at ewanme Ltd, Flame magicians Angus Wilson, Judy Roberts and Anthony Jarvis, and Retouch wizard Vahakn Vorperian.

Accenture Song:

Creative Director: Pete Sanna
Creatives: Creatives : Emily Blaney, Dominique Irwin, Sue Schimmel, Stacey Swart
Producer: Elizabeth Newton
Assistant Producer: Leah Corry